Membership promotions are very key to our growing bussiness. There are always various types of promotions available for various types of members. An associate has to be updated about the latest promotions available and be proactive in promotying them to the right member ar the right time.
My role
Led the design of the Ask Sam skill for club membership promotions.
This work involved close collaboration with Ask Sam Team and Membership team
Team
Product Manager
Membership team
Content designer
Engineers
Operations
Timeline
6-5 Months
Deliverable
Design Strategy
Skill deign
We conducted multiple club visits, interviews, and observation studies to gather more requirements. Associates at the Membership desk, floor, and point of sales usually need promotion details.
The task in hand was to reimagine how associate will find and use promotion information in Ask Sam. Goal is to identify the needs of the user and provide that info leveraging conversation design and Natural language processing.
Promotion list: The current information hierrarchy resulted in longer lists of promotions which will not be a compatable experience on mobile for Ask Sam. It was important to take a more modular approach with the promotions. So we conducted stake holder interviews and user interviews to understand what kind of promotions would our users would like to see upfront.
Promotion details: Once we sorted the right categories for promotion lists, we looked into the promotion details itself. It was important to break down the current structure as it resulted in a lengthy format. We disntegrated the curent structre into Primary info and secondary info. Primary info being the most important promotion information associate want to see upfront. Secondary info being the complementory info if needed.
Our thoughtprocess on reimagining the information heirrarchy is illustrated in detiled below video.
The current promotion page had all the promotion information, which made it complex for the user to find the exact information they were looking for. User interviews and stake holder interviews helped us to understand what type of promotion information are they looking for.
Based on these requirements we created a conversation flow for each of these user tasks.
Contact me
+1 4109007256
rishinr29@gmail.com
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Apart from design I sing, capture and drive. Connect with me if any of these passion aligns with your.