Audiobooks and podcasting are the fastest-growing audio segments on mobile. Users who listen to audiobooks don’t enjoy the benefits of dog-earing pages, highlighting excerpts or leaving notes on their favorite pages... they also lose the nostalgic aspects of owning a book and watching it age. This leaves a lot to be desired from the audio experience on mobile.
Your goal is to design an Audiobook or Podcasting mobile app that is highly personal, highly interactive and with the ability to bring even more utility to the user than a book ever could.
What We Achieved
As a design team, we were able to look beyond the confines of the desired solution and ask the customer what is the underlying business goal? Passenger Satisfaction. We then focused on exploring various stages of the passenger journey Identifying the crucial pain points and challenges which hinders their satisfaction.