Social Media
    Customer Care Platform

How it all started

I worked with this project when I was part of Social Media and Workplace Reimagination Team of TCS. The project started as a proof of concept which was immediately adopted and implemented by a Telecom Customer.

My Role

As a key owner of the product, I single-handedly led the design engagement from Ideation to Implementation. I successfully communicated and collaborated with teams spread across various parts of the world including Marketing, Bussiness Analysts, SME's, Management and Engineers. Tools which I primarily used where Axure RP, Sketch, Balsamic, Adobe After Effects and Zeplin. 

Team : 1 designer            Duration: 6 months         Platform: Web

Reimagining Social media based Customer Care Platform

Discovery Phase

User Interviews

At the discovery phase of my project, I conducted user interviews of the stakeholder. The attempt was

  • To understand the primary and secondary goals of the customer.
  • To understand the main user groups involved in the process: Supervisor/ Moderator and Agent.

Customer Story

With the increase in adoption of social media based platforms like Twitter and Facebook, there was a huge increment in customer feeds making it difficult for the current customer care platform to address them in a timely and efficient manner. This resulted in late responses which affected customer satisfaction. The information overload hindered the ability to track critical incidents which resulted in serious escalations thereby affecting the company's reputation. 

Here is an explainer video made in Adobe After Effects which helped us to communicate our understanding clearly. 

Based on the user group identified, we conducted two sperate User Interviews for both Supervisor and Agent. The primary goals behind these interviews were to 
  • To understand the challenges faced by a supervisor in identifying and assigning a task
  • To understand the challenges faced by an agent during task completion.
  • To understand the overall user journey of both the user groups.


Supervisor Flow


Based on the pain points identified we iterated multiple design solutions. The following are the key factors which were addressed.

Here is an explainer video made in Adobe After Effects which helped us to communicate our solution pitch.


      Given below is a preview of the Agent Dashboard Screen. More screens and interactions will be provided on request.